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Virgin Holidays
Project summary: E.piphany marketing intelligence implementation and marketing strategy
Tour Operators for the Virgin Group. Tour Operators for the Virgin Group. Amethyst project-managed the implementation of E.piphany Campaign Management software on time and within budget, ensuring delivery of a million-pound investment programme in CRM, which included developing the 'VHols' marketing strategy, re-engineering of processes and re-structure of the department....
Other projects managed within the programme included:
- initiation of e-ticketing and Ancillary Sales with Virgin Atlantic
- Stop Manual Pricing Project, which modified the ATOP booking engine to further automate the sales process across the call centre and Viewdata channels
- review of Booking and Ticketing to streamline processes and identify system modifications to enhance service delivery
- Data Integrities review to increase reliability of booking between ATOP and Virgin Atlantic reservations system.
- Reported on the Business Change Programme at Board level.
